For almost a decade, Cheez-It® has shown up big in college football – from being an official sponsor of the College Football Playoff, to spearheading attention-commanding moments at the Cheez-It Bowl and Cheez-It Citrus Bowl – always bringing the energy with its beloved mascots, locker room chants and tailgate celebrations. This season, Cheez-It is leaning…
Vikings fans have a delicious new reason to raise their voices and SKOL this season. The SPAM® brand has announced a new partnership with the Minnesota Vikings, bringing the SPAM® Dog to U.S. Bank Stadium as the stadium’s Official Dog for the 2026-27 season. Leading the menu lineup is the SKOL Crusher, a Vikings-inspired SPAM®…
The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic
The Orange Blossom Classic (OBC) is proud to announce the return of Denny’s as the Title Sponsor of the 2026 Denny’s Orange Blossom Classic presented by Able Business Services, continuing a partnership that celebrates the rich traditions of Historically Black Colleges and Universities (HBCUs) while creating unforgettable experiences for students, alumni, fans, and communities nationwide.The…
After years of anticipation, festival buzz and a growing cult following, Australian indie game Pro Jank Footy will officially launch on 13 August in Australia and New Zealand (12 August in North America), bringing its wildly unpredictable take on Australian Rules football to PlayStation 5, Xbox Series X|S, Nintendo Switch, Nintendo Switch 2 and PC…
Ahead of a summer of sport, Pepsi® Global has brought together football legends in a brand-new film to celebrate the traditions, rituals and shared passion of fans beyond the 90 minutes. Following the launch of the Pepsi Football Nation platform, a multi-year global platform designed to bring football culture into everyday life for fans across…
Pepsi Global have announced the launch of Pepsi Football Nation, a global platform designed to bring football culture into everyday life from Rio de Janeiro to London. For more than fifty years, Pepsi has been part of football’s defining moments. From world-class tournaments and stadium events like the UEFA Champions League and the Kick Off…
Australia will finally get the footy game it deserves, with Pro Jank Footy to release across all major platforms in 2026, and to celebrate the team has just dropped a brand new trailer. Australia’s most chaotic footy match isn’t happening at a suburban oval next winter, it’s happening on your screen. Pro Jank Footy, the…
Avocados From Mexico® announced today that Mexican avocado imports to the U.S. surpassed 300 million pounds in the four weeks leading up to the 2026 pro football championship, marking the largest Big Game supply on record. This historic import volume is 20% above average for the period, reinforcing Mexico’s role as the backbone of the…
Australian Powerchair Football Association (APFA) has announced the squad that will defend the Asia Pacific Oceania (APO) Powerchair Football Cup Champions title in Brisbane in October. Following a training camp held in Sydney during July 2025, eight players have been selected for the Poweroos squad to represent Australia at the 2025 Asia Pacific Oceania (APO)…