The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic presented by Able Business Services. Now in its fourth consecutive year, the partnership continues to enhance one of the nation’s premier HBCU celebrations through memorable fan experiences and a shared commitment to community, culture, and college football. The 2026 OBC presented by Able Business Services will take place on Sunday, September 6, at 3 p.m. ET, as the South Carolina State University Bulldogs face the Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. The nationally televised matchup on ESPN serves as the centerpiece of OBC Weekend, a multi-day celebration of HBCU excellence featuring leadership programming, community engagement, educational initiatives, business opportunities, and cultural experiences.

“We’re excited to welcome SNICKERS back for a fourth consecutive year as the Official Chocolate of the Orange Blossom Classic,” Kendra Bulluck, Executive Director of the Orange Blossom Classic commented. “Their continued partnership has become an important part of the Orange Blossom Classic experience, helping create memorable moments for our fans while adding to the energy and excitement that make Labor Day Weekend so special.”

“Four years of the Orange Blossom Classic has shown us that epic football and unmatched fan energy deserve to be celebrated at the highest level,” Gabrielle Wesley, Chief Marketing Officer, Confectionery, Mars Snacking North America commented. “Whether you’re on the field or in the stands enjoying the legendary halftime shows, SNICKERS is proud to return to Miami Gardens to help tackle hunger, fuel the fans and support the rich tradition of HBCU excellence all weekend long.”



Throughout OBC Weekend, SNICKERS® will once again engage fans through on-site activations, game-day experiences and interactive moments that have become a favorite tradition for attendees. The continued partnership reinforces Mars Wrigley’s commitment to celebrating HBCU culture while helping create an unforgettable experience for fans from across the country. Now in its sixth year since returning in 2021, the OBC has grown into one of the nation’s premier HBCU events, attracting thousands of students, alumni, families, and fans each Labor Day Weekend while celebrating the enduring legacy and future of Historically Black Colleges and Universities