Dos Equis gets into the Halloween spirit as the official beer of Heidi Klum’s annual Halloween party.
Every Halloween, people look to the year’s most memorable and talked-about moments in pop culture for their Halloween costume inspiration. Since his return to the world back in January this year, demand for The Most Interesting Man in the World®has surged. Across social media and pop culture, fans have embraced the iconic advertising figure, portrayed by actor Jonathan Goldsmith, and that cultural resurgence is now spilling into Halloween celebrations nationwide. He’ll be one of the most memorable guests at the most anticipated celebration of the season: Heidi Klum’s annual Halloween party.
Dos Equis is partnering with Heidi Klum for her legendary Halloween celebration as the official beer partner, bringing together one of the season’s most recognizable names and one of beer’s most beloved characters. The Most Interesting Man in the World® will make an appearance at the star-studded event alongside the Queen of Halloween. Dos Equis is also encouraging fans to reinterpret the character in their own fashion. With his unmistakable beard, sophisticated suit and decades of epic stories, The Most Interesting Man in the World® has become a Halloween inspiration of his own. From house parties to costume contests, fans have spent years channeling the character’s signature look and bold persona. This year, grab a suit, add a beard, crack open an ice-cold Dos Equis and come armed with an arsenal of legend lines to keep in your back pocket that make the conversation interesting at Halloween gatherings. For inspiration, fans can pull from some of his most memorable lines, including:
- “A psychic was once blinded by his bright future.”
- “He often teaches old dogs new tricks.”
- “He once picked an apple off of an orange tree and made lemonade with it.”
“Halloween is one of the few nights of the year when people are encouraged to step outside of the ordinary, break free from the predictable and become someone a little more interesting,” Matthew Saltzstein, VP Brand Marketing, Mexican Imports at HEINEKEN USA commented. “That spirit has always been at the heart of The Most Interesting Man in the World®, and bringing him to Heidi Klum Halloween gives us the perfect stage to invite fans to make the night their own. Whether you’re dressing as the legend himself or dressing up your Dos Equis with lime and salt, there’s no wrong way to celebrate Halloween.”
“If there’s one thing I’ve learned after all these years of Halloween parties, it’s that more is MORE! Bigger costumes, crazier surprises, dressed beers, and absolutely no holding back,” Heidi Klum added. “And having the Most Interesting Man in the World at my party? Well, things just got a whole lot more interesting!”
The Halloween dress-up doesn’t stop with costumes. Fans can also dress up their Dos Equis with a salt rim, squeeze of lime or other signature toppings — or keep it “Naked,” as-is. At Heidi Klum’s Halloween party, Dos Equis will bring the choice to life with a custom “Naked or Dressed” satellite bar, where guests can enjoy their Dos Equis dressed for the occasion. Be sure to follow @DosEquis for an inside look at The Most Interesting Man in the World’s Halloween debut.