Build-A-Bear Workshop® is celebrating Halloween with the launch of its 2026 Halloween collection, featuring the all-new Jumping Spider plush as the centerpiece of the company’s seasonal “Spooky Stuff You Love” campaign. The collection arrived online and at participating Build-A-Bear Workshop locations on August 6. Inspired by the growing popularity of jumping spiders among animal enthusiasts and social media audiences, the Jumping Spider plush transforms one of nature’s most fascinating creatures into a cuddly Halloween companion. Jumping spiders have emerged as unlikely internet stars in recent years, earning devoted followings across social media and inspiring everything from viral spider pet videos to playful prank content. Through Build-A-Bear’s interactive Make-Your-Own Experience, guests can bring the trend to life by creating and personalizing their own Jumping Spider furry friend with outfits, sounds, scents, and accessories. The new character headlines a collection filled with playful personalities, seasonal fashions, and Halloween-themed add-ons designed to help guests create a one-of-a-kind furry friend and a memorable Halloween experience.

“Halloween continues to be one of our most anticipated seasons because it brings families, fans and collectors together through our signature Make-Your-Own Experience,” Chris Hurt, chief executive officer of Build-A-Bear Workshop, commented. “This year’s collection pairs returning favorites, like our Posable Bat, with new, spooky furry friends such as the Jumping Spider, giving guests even more ways to create personalized memories at our Workshops and celebrate the Halloween season.”