Build-A-Bear Workshop, Inc., the iconic retail brand known for “adding a little more heart to life,” today launched Slushie Plushies, its first-ever wearable plush, alongside its Summer Stuff You Love collection. The summer collection features the brand’s new Mashimals and Beary Goods innovation, marking expansion into formats built around consumer trends, gifting, customization and style.…
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Build-A-Bear Workshop® Announces Eevee Evolution Campaign
by themovieboards - Editor •
Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.…