Build-A-Bear Workshop® is celebrating Halloween with the launch of its 2026 Halloween collection, featuring the all-new Jumping Spider plush as the centerpiece of the company’s seasonal “Spooky Stuff You Love” campaign. The collection arrived online and at participating Build-A-Bear Workshop locations on August 6. Inspired by the growing popularity of jumping spiders among animal enthusiasts…
Summer is when some of life’s best memories happen. That’s why Build-A-Bear Workshop, the brand known for adding a little more heart to life, is kicking off the summer season with special offers designed to bring extra surprise, fun, memorable experiences and value to the season. Here’s the twist: nobody knows what’s coming next.Mystery boxes…
Build-A-Bear Workshop, Inc., the iconic retail brand known for “adding a little more heart to life,” today launched Slushie Plushies, its first-ever wearable plush, alongside its Summer Stuff You Love collection. The summer collection features the brand’s new Mashimals and Beary Goods innovation, marking expansion into formats built around consumer trends, gifting, customization and style.…
Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.…