Little Caesars have announced a collaboration with Sony Pictures’ Spider-Man™: Brand New Day, which is set to swing its way to theaters July 31. Inspired by Spider-Man’s hometown of Queens, New York, the brand is hosting an activation on Saturday, June 27, where fans can experience a replica of Peter Parker’s apartment. Little Caesars is also embracing the moment by launching the Webberoni Pizza, a menu item inspired by the world’s #1 favorite superhero. To celebrate the Webberoni Pizza and the new film, Little Caesars is hosting a Spider-Man: Brand New Day pop-up experience at the landmark Greenpoint Terminal Warehouse (Brooklyn) on Saturday, June 27 from 1 to 8 pm ET. The pop-up will feature a replica of Peter Parker’s apartment that fans can explore, take photos, search for special Spider-Man and Peter Parker details, and enjoy the new Webberoni Pizza. Inspired by Spider-Man’s iconic web-slinging superpowers, Webberoni Pizza features a “web” of shredded pepperoni and toasted cheeses on top. The combination of shredded pepperoni and toasted 2-cheese blend offers customers an opportunity to get pepperoni in every bite – all for just $8.99.* Customers can also create their own “webbed” pizzas by adding a “web” of shredded pepperoni and toasted cheeses to any pizza for an additional cost (online only). Starting June 22, Little Caesars pizzas will be served in newly designed Spider-Man inspired pizza boxes. Additionally, beginning July 6, every in-store and online purchase of a Webberoni Pizza comes with an exclusive poster. There will be three limited-edition poster designs that refresh weekly at each participating Little Caesars location, so fans will have a chance to collect them all while supplies last. β
“Our goal is to connect with consumers in cultural moments and areas where they are passionate,” Greg Hamilton, Chief Marketing Officer at Little Caesars commented “We’re thrilled to work with Sony Pictures’ Spider-Man: Brand New Day this summer to bring the world’s favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy.”
Additionally, Little Caesars will debut a new commercial, showing how fans can be just like Spider-Man enjoying the Webberoni Pizza. The spot was directed by Greg Bell.
“Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit,” Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment commented “Their passion for creative, engaging content brought the Webberoni Pizza and a replica of Peter Parker’s apartment to life, offering fans an immersive way to engage with their favorite friendly neighborhood Spider-Man.”
The Webberoni Pizza is available at participating Little Caesars locations starting June 22. Guests can walk in and buy a Webberoni Pizza as a HOT-N-READY® product or order online and create their own webbed pizza. To learn more about Webberoni Pizza and to stay up to date with more heroic offers, visit LittleCaesars.com.
*Plus tax where applicable. Delivery, service, and small order fees may apply. Available at participating locations for a limited time. Prices may vary. Prices higher in AK, HI, CA; many areas in NY, OR, WA; and 3rd party online sites. ©2026 LCE, Inc. MARVEL and all related character names: © & 2026 MARVEL. Spider-Man: Brand New Day, the Movie ©2026 CPII and MARVEL. All Rights Reserved. β Excludes delivery. While supplies last. One poster per guest per day.