Founder of NORT, Jaz Wearin said that in 2023, over 400,000 individuals have expressed a desire to embrace a more sober-curious lifestyle. This growing trend reflects a shift in societal attitudes towards alcohol consumption, with more people opting to explore alternatives in order to make mindful choices regarding their personal health and wellbeing. Wearin explained that according to recent research from Finder.com, consumption of no-to-low (NOLO) beverages are on the rise – with many venues and bottle shops now offering a wide selection of non-alcoholic alternatives to suit this growing curiosity. Wearin pointed out that the increasing popularity of the sober-curious movement highlights the importance of providing diverse non-alcoholic options and wider education and support for those seeking to lead a balanced or alcohol-free lifestyle.
“Going dry this July should not be a difficult choice, whether you’re choosing to drink or not, it’s a time to utilise the month to reflect on doing good for yourself. As part of our Do More and Enjoy More campaign, we want people to challenge themselves to put their best self forward and seek out time to do the things they love most or want to prioritise.” Wearin commented “Personally, I am not giving up alcohol completely this month but what I am going to do is squeeze in an extra surf during my week for the month of July, but we encourage all people to find what’s important to them and create healthier habits and goals, that not only serve them well for July, but also for the future.”

Wearin explained that NORT is excited to lend its support to your endeavours this month as they launch their exciting campaign Do More Enjoy More. Wearin said that Aussies are encouraged to enter NORT’s competition for their instant win challenge, where for every day in July, they will be giving away a case of NORT to participants who share their goals, regardless of whether they are big or small or involve going dry or not. Wearin added that by entering via the homepage on their website, NORT’s aim is to help Aussies DO MORE and ENJOY MORE through exploring non-alcoholic options, encouraging them to persevere and appreciate the little victories they achieve. Wearin explained that over the past several years the NOLO category has grown exponentially in Australia, with 30% of beer sales being within this category. So, with many great non-alcoholic beers on the market, it can be hard to know where to start! Whether you start this July or are looking to explore non-alcoholic options for the long term, go ‘dry’ with NORT – Australia’s lowest calorie non-alcoholic beer. For the duration of July, Aussies are encouraged to use this as an opportunity to cut back on their alcohol intake, and with NORT, they know they can be supported in this sober-curious movement, as it allows them to still be active, enjoy life…but ultimately, feel their best while doing so! Wearin explained that every beer in the NORT range is 99% sugar free and under 60 calories, making it the lowest calorie Australian-made non-alcoholic beer in the country. Created in Merewether, Newcastle, the brewery is proudly run on 100% Green Energy, is produced completely vegan, and is 100% Aussie owned and brewed. NORT has four non-alcoholic vegan varietals, including the Refreshing Ale, Tropical XPA, All Day IPA and the world’s first Pacific Ale. For More Information.