PATRÓN® Tequila, the world’s number one super-premium tequila*, today announced the launch of PATRÓN 100 – a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character. PATRÓN 100 marks the brand’s first distilled-to-proof release at 50% ABV with no dilution and reflects PATRÓN Tequila’s unwavering commitment…
Casamigos, the award-winning tequila brand, begins its FIFA World Cup 2026™ moment with Gabrielle Union and Keegan-Michael Key, embracing a simple belief for the tournament: “Rivals at the game, Casamigos at the Bar.” The brand also introduces its new Casamigos pre-mixed margaritas in Classic Lime and Spicy, ready to be enjoyed.The brand tapped Union and…
PATRÓN® Tequila, the world’s number one super-premium tequila*, unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of “The Perfect Pour,” a short film directed by award-winning and visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a seemingly…
PATRÓN® Tequila, the world’s number one super-premium tequila¹, is proud to announce its new partnership with the Grammy Awards® as the Official Tequila Partner, celebrating the musicians who never compromise on their craft and continue to shape culture. Built on a shared dedication to craft, this collaboration honors the artistry and pursuit of greatness that…
According to recent research released by Roy Morgan Research Gin is gaining on vodka as Australia’s white spirit of choice. The research revealed that over 1.1 million Australian adults drink vodka in an average four week period virtually unchanged compared with five years ago despite overall population growth. The number of the average number of…