PATRÓN Tequila and longtime partner Becky G—the global superstar and proud Mexican-American artist—today unveiled their most personal collaboration yet: Our Rainwater Project Limited-Edition PATRÓN Silver. This highly-limited collectible release is anchored by an exclusive drop of a custom PATRÓN Silver bottle designed by Becky G herself. Inspired by the power and importance of water, the…
Tag Archive for Tequila
Introducing CAZADORES Pineapple Infused Tequila
by themovieboards - Editor •
Tequila CAZADORES®, the award-winning premium tequila rooted in the Highlands of Jalisco, announces a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila. This launch marks the brand’s first-ever infused tequila, bringing a fruity and tropical twist to a century of tequila-crafting expertise. Inspired by over 100 years of tequila craftsmanship, Master…
Dwayne Johnson’s Teremana® Tequila Introduces The Craft Editions
by themovieboards - Editor •
Teremana® Tequila, the premium small batch tequila by Dwayne Johnson and founded on quality, craftsmanship, and its commitment to “Share the Mana,” today unveiled The Craft Editions
Introducing PATRÓN® 100
by themovieboards - Editor •
PATRÓN® Tequila, the world’s number one super-premium tequila*, today announced the launch of PATRÓN 100 – a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character. PATRÓN 100 marks the brand’s first distilled-to-proof release at 50% ABV with no dilution and reflects PATRÓN Tequila’s unwavering commitment…
Margaritas: Team Classic or Team Spicy?
by themovieboards - Editor •
Casamigos, the award-winning tequila brand, begins its FIFA World Cup 2026™ moment with Gabrielle Union and Keegan-Michael Key, embracing a simple belief for the tournament: “Rivals at the game, Casamigos at the Bar.” The brand also introduces its new Casamigos pre-mixed margaritas in Classic Lime and Spicy, ready to be enjoyed.The brand tapped Union and…
PATRÓN® Tequila Unveils The Perfect Pour Campaign
by themovieboards - Editor •
PATRÓN® Tequila, the world’s number one super-premium tequila*, unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of “The Perfect Pour,” a short film directed by award-winning and visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a seemingly…
PATRÓN Partners With The Grammy Awards
by themovieboards - Editor •
PATRÓN® Tequila, the world’s number one super-premium tequila¹, is proud to announce its new partnership with the Grammy Awards® as the Official Tequila Partner, celebrating the musicians who never compromise on their craft and continue to shape culture. Built on a shared dedication to craft, this collaboration honors the artistry and pursuit of greatness that…
Gin on the way up, Tequila and White Rum on the way down
by themovieboards - Editor •
According to recent research released by Roy Morgan Research Gin is gaining on vodka as Australia’s white spirit of choice. The research revealed that over 1.1 million Australian adults drink vodka in an average four week period virtually unchanged compared with five years ago despite overall population growth. The number of the average number of…