As one of the biggest sporting events in the world, FIFA World Cup 2026™, prepares to return to the U.S. for the first time since 1994, Lay’s® is inviting fans across the country to join in—whether they’re lifelong soccer fans or simply there for the snacks. With the launch of a new campaign featuring a…
With the FIFA World Cup 26™ returning to North America for the first time in decades, Lay’s® — the #1 potato chip brand in the world¹ and America’s favorite potato chip² — is using soccer’s biggest cultural moment to bring fans together through experiences rooted in global cuisine. According to a recent Lay’s survey, 70%…