Tag Archive for Instagram

Research: The infomercial moved to TikTok and Instagram.

Australians have made up their minds about what makes them buy something, and it is not the polished brand campaign. New research from Oysterly Media finds that short tutorial and demo videos are now the number one purchase trigger for Australians, with 33 per cent saying a how-to clip is the content most likely to…

More Photos Being Shared

According to recent research released by Roy Morgan who regularly upload pics to photo sharing websites has almost tripled since 2012, from 1.5 million (8%) to over 4.3 million (23%) last year. Tim Martin, General Manager – Media, Roy Morgan explained that within the past year, mobile phones have overtaken computers as the device most…