In a world where trends come and go in the blink of an eye, Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line with the launch of its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.” These days, there’s always a new version and endless pressure to chase…
Tag Archive for Bourbon
September is Bourbon Heritage Month
by themovieboards - Editor •
September is Bourbon Heritage Month, an occasion that was founded to celebrate America’s ‘Native Spirit’. The month is widely observed in America, and this year the ‘Cheers! Spirits from the USA’ campaign – which is sponsored by the Distilled Spirits Council of the U.S. (DISCUS) and supported by the United States Department of Agriculture (USDA)…
International Whiskey Sour Day
by themovieboards - Editor •
Wednesday, August 25, is international Whiskey Sour Day – a day to celebrate a classic cocktail that is a favourite amongst whiskey-lovers worldwide. The Whiskey Sour, officially dating back to 1862 when American bartender Jerry Thomas first published his recipe, originated with sailors adding lemon to their whiskey to combat scurvy on the high seas,…