themovieboards - Editor

2026 Pizza Trends

As the global pizza community prepares to descend on Las Vegas for the International Pizza Expo (“Pizza Expo”), Hormel Foods, a global branded food company and a leader in the pizza toppings category, is unveiling the five dominant menu items pizza enthusiasts will be seeking this year. As operators and pizza makers navigate consumer demand…

White Claw $1 million bar tab 

This March, White Claw® is opening a $1 million bar tab for fans during basketball’s biggest tournament. The iconic hard seltzer knows sports bars turn into cheer zones, bringing friends together for the unexpected and exciting moments that make the games memorable. It’s the best excuse to post up with friends for hours, but there’s…

Eternity.Photos A Photo Archival Service 

Eternity.Photos has launched the world’s first consumer photo archival service designed to preserve personal photographs for over 1,000 years. Working with specialized archival partners, photos are converted to analog film and stored inside mountain vaults in Svalbard, Norway, next to the Global Seed Vault. Cloud storage depends on companies, servers, and file formats that may…

PATRÓN® Tequila Unveils The Perfect Pour Campaign

PATRÓN® Tequila, the world’s number one super-premium tequila*, unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of “The Perfect Pour,” a short film directed by award-winning and visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a seemingly…

Ferrero Group Announces Agreement to Acquire Bold Snacks

Ferrero Group announced it has signed an agreement to acquire Bold Snacks, a leading Brazilian premium protein snack company. Founded in 2018, Bold Snacks has seen strong growth from the outset, driven by its digital strategy and innovative portfolio of protein bars, and has recently expanded into whey powders. “We’re thrilled to welcome Bold Snacks…

Rawlings® Announces Partnership With Cosmic Baseball League

Rawlings®, the official baseball, glove, helmet, face guard and base of Major League Baseball® and creator of the renowned Rawlings Gold Glove Award®, is proud to announce its partnership with the Cosmic Baseball League, baseball’s first-ever glow-in-the-dark baseball experience. Beginning with the 2026 season, Rawlings will serve as the exclusive equipment partner for the Cosmic…

HCF Extends Partnership with Netball Australia and Super Netball 

Australia’s largest not-for-profit health fund, HCF, has extended its Major Partnership with Netball Australia and Super Netball, continuing as the sport’s official health insurance partner with a focus on women’s health and participation, through to the end of 2027. The extension builds on a seven-year national partnership that supports netball at every level — from…

Monster Energy Announces UFC White House

Prepare to witness history! Monster Energy is proud to announce that its elite mixed martial arts athletes will participate in an unprecedented spectacle presented by the Ultimate Fighting Championship (UFC) in the nation’s capital this summer.On June 14, 2026, UFC Freedom 250, also known as UFC White House, will take place on the White House…

New York Jets become first NFL team to adopt image-streaming technology 

The New York Jets have become the first National Football League team to publish their official photography using SmartFrame’s image-streaming technology. The Jets have adopted the SmartFrame Images platform to retain control over their intellectual property and to create new commercial opportunities through SmartFrame’s in-image advertising system.  Under the new partnership, images captured at New…