PepsiCo has announced the U.S. launch of Alvalle gazpacho, a ready-to-eat refrigerated soup made with vegetables and extra-virgin olive oil. The introduction marks a continued step in the company’s expansion into fresh, meal-adjacent foods and the growing chilled category. Alvalle arrives as consumers increasingly seek simple, recognizable ingredients paired with convenience. Positioned in the refrigerated aisle, the product offers a ready-made option that can be enjoyed as part of small meals, snacks, or meal complements in fast-paced, everyday routines.
“Alvalle meets a very real consumer need—people want food made from recognizable ingredients that fits into their everyday lives,” Pol Codina, Senior Vice President and General Manager of Food Ventures at PepsiCo commented. “As we expand our portfolio, we are focused on bringing more real, ingredient-forward foods into everyday eating occasions.”
What is Alvalle gazpacho?
Alvalle is a Mediterranean-style chilled soup rooted in traditional gazpacho:
- Made with sun-ripened tomatoes, cucumber, peppers and extra-virgin olive oil
- Blended into a ready-to-eat, cold soup format
- Inspired by Spanish culinary tradition
- Designed for modern, on-the-go consumption
The product brings together culinary heritage and convenience, offering a contemporary way to enjoy a classic dish.
Why is PepsiCo expanding into refrigerated foods?
The U.S. launch of Alvalle reflects broader shifts in food and retail trends:
- Growing demand for refrigerated meal solutions
- Increased interest in ingredient-forward, foods
- Rising importance of the chilled grocery aisle as a discovery destination
- Consumer need for quick, high-quality eating options
The launch supports PepsiCo’s strategy to expand beyond traditional categories and meet consumers in evolving eating occasions.
“The way people eat continues to evolve, and we’re seeing growing demand for foods that combine convenience, quality and great taste,” Marisa Perez, Senior Vice President and General Manager of Fresh Experiences Portfolio at PepsiCo Foods U.S. commented. “Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives, and Alvalle helps us meet them where they are today. Whether it’s an addition to a busy weekday lunch, an afternoon snack or a casual summer gathering, Alvalle offers a ready-to-enjoy option made with quality ingredients.”
Where to find Alvalle gazpacho
Alvalle is now available at select Whole Foods Market locations in the United States. Whole Foods Market provides a retail environment known for:
- Strong standards for ingredient quality
- Consumer trust in natural and premium foods
- A destination for discovering emerging food products
This placement supports discovery among shoppers already seeking high-quality meal solutions.