Most drinks brands put a celebrity on their can. Casa Spirits is putting you on theirs. The Australian independent spirits company is launching The Not Hot Toddy and The Very Dirty Shirley nationally from July – and backing it with a $20,000 competition that hands over more than just cash. Two winners will each take home $10,000 and see their face on a future limited edition run of Casa cans and bragging rights for the rest of their lives. The mechanic is simple: nominate yourself, or someone you know, as Australia’s ultimate Hot Toddy or Dirty Shirley. Tell Casa who they are, why they fit, and what makes them the real deal. On-pack QR codes take drinkers straight to the entry point, with the campaign running across PR, paid social, digital audio and digital out-of-home. It’s a deliberate move from a brand that’s never been interested in borrowed credibility. Rather than licensing a face people already know, Casa is betting the most interesting person to put on a can is one of the people actually drinking from it.

Business Director Max Dent says it comes down to what Casa is actually about. “This is as much about the people drinking it as the liquid itself. We didn’t need to invent a backstory or pad the price to make these work. Just two cocktails people already love, made here and done properly. It’s a bit cheeky, and that’s exactly who Casa is.” Dent commented.

The Not Hot Toddy (wheated bourbon, lemon, raw Queensland honey, soda) and The Very Dirty Shirley (pomegranate, a hint of cherry, ginger and lime) are both 4% ABV, Australian-made and owned, low sugar, and available nationally through independent bottle shops and on-premise venues.