For decades, Blue Moon drinkers have savored the brand’s iconic orange garnish, the finishing touch that brings out the beer’s smooth citrus notes and unpretentious flavor. This summer, they’ll have to conquer it. Don’t be fooled — this isn’t your average orange slice. To put fans’ taste buds to the test, the brand is introducing the Blue Moon Spicy Orange Challenge, a limited-edition experience that dares fans 21+ to take a bite of Blue Moon’s spicy orange before taking their first refreshing sip of beer. Inspired by consumers’ growing appetite for spicy food experiences — and the fact that 90%* of Blue Moon drinkers say they like or love spicy foods — the challenge transforms the brand’s iconic garnish into a playful test of heat tolerance.

“Most people know how well Blue Moon pairs with oranges, but not everybody knows how well Blue Moon pairs with spicy foods,” Elizabeth Hitch, VP of Marketing, Above Premium Beer at Molson Coors Beverage Company commented. “With this spicy orange garnish, we’re bringing the heat straight to our fans so they can test out this elite pairing for themselves.”

The challenge is simple: take a bite of the spicy orange, then see how little Blue Moon you need to drink while the spice lingers. The less you drink, the better you do. Each challenge kit includes:

• A dried Valencia orange slice coated with Frank’s RedHot® Original Hot Sauce and ghost peppers, delivering a combination of delicious fiery heat, flavor and citrus that puts Blue Moon to the test by highlighting how it pairs perfectly with spicy foods.
• A custom Blue Moon glass featuring measurement markers to track challenge performance by seeing how much Blue Moon you drink to beat the heat, so participants can compete against themselves or their friends.
• A gift card that can be used towards a 6-pack of Blue Moon — because no Spicy Orange Challenge is complete without it.
• A bottle of Frank’s RedHot® Original Hot Sauce, to continue exploring how Blue Moon complements spice long after the challenge is complete.

And while the spicy orange slice may be the star of the challenge, it’s only half the experience. With nearly 70%* of beer drinkers already choosing beer alongside spicy foods, it’s safe to say that Blue Moon’s creamy body, crafted with oats, pairs well with the heat and flavor. Fans can get their hands on one of 100 Spicy Orange Challenge kits during two limited drops while supplies last: July 20 and July 27 at 12 p.m. ET, exclusively at Spicy Orange Challenge – Blue Moon Shop.

• Challenge kits are one per person and priced at $19.95, a nod to Blue Moon’s founding year, plus shipping and handling. Think you can handle the heat? The challenge is made for adults 21+. Those looking to recreate the Spicy Orange Challenge can grab an orange slice, add a dash (or two) of Frank’s RedHot® Original Hot Sauce and follow with Blue Moon. (Disclaimer: This at-home version differs from the official Spicy Orange Challenge experience and does not use the official challenge slice. Individual experiences may vary. Enjoy Responsibly.)

*Source: IPSOS Bar Community, May 2026.