Two icons built on self-expression, originality, and pushing culture forward come together to turn up the heat. As Madonna enters a bold new era with Confessions II, out July 3, 2026, ABSOLUT joins as the album’s Official Vodka Partner, serving up fiery ABSOLUT® x TABASCO™ cocktails, unforgettable nights, and a damn good time all summer long. 

“Confessions II is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another,” said Madonna. “ABSOLUT shares that spirit. Together, we’re creating experiences that encourage people to put down their phones, be present in the moment, and rediscover the joy of connecting through music and dance.” 

To mark the moment, ABSOLUT has partnered with Special Offer, the design team behind Confessions II’s visual identity, to unveil “ABSOLUT ICON.” The new creative is inspired by the brand’s storied artistic legacy and its iconic “ABSOLUT PERFECTION.” campaign including collaborations with celebrated artists and designers like Andy Warhol, Keith Haring, Versace and Herb Ritts. Building on the creative spirit that helped establish ABSOLUT as a cultural icon, “ABSOLUT ICON.” reimagines the brand’s instantly recognizable bottle silhouette through the lens of Madonna’s enduring influence. Shot in 2026 by photographer Ricardo Gomes, the ad features Madonna wearing the iconic purple corset bodysuit originally worn during her 2006 Grammy Awards performance and in the “Sorry” music video, uniting two cultural icons in a contemporary homage to art, fashion, music, and self-expression. The partnership continues ABSOLUT and Madonna’s decades-long advocacy for the LGBTQ+ community. The new “ABSOLUT ICON.” creative will be placed in publications that support the queer community, a nod to ABSOLUT’s landmark 1981 advertisement in The Advocate, and along Pride parade routes around the country. ABSOLUT will also donate to longtime partner GLAAD, underscoring the brand’s continued commitment to championing LGBTQ+ advocacy and inclusion.

“Madonna continuously moves culture forward through fearless self-expression, making this partnership feel both incredibly authentic and deeply meaningful for ABSOLUT,” Caroline Begley, Vice President of Marketing at Pernod Ricard USA commented “The release of Confessions II is a cross-generational milestone and we’re here to add some heat to the occasion with bold ABSOLUT® TABASCO™ cocktails and spicy dance floor moments.”

To get into the groove ahead of the album’s upcoming release, ABSOLUT is partnering with Madonna on multiple high-energy events which kicked off earlier this spring with “CLUB CONFESSIONS: LOS ANGELES,” a surprise late night event in West Hollywood where Madonna and longtime collaborator Stuart Price gave guests an exclusive first listen to music from Confessions II while guests sipped on ABSOLUT cocktails. The event marked the first in a series of experiences supporting the album throughout the summer. ABSOLUT and Madonna have also curated new cocktails built around ABSOLUT® TABASCO™, a fusion of ABSOLUT’s smooth vodka and the legendary hot sauce brand. The cocktails feature bold takes on some of Madonna’s favorites and fans can enjoy in bars, clubs and nightlife venues.

• ABSOLUT Madonna: Spicy Lemon Drop Martini made with ABSOLUT® TABASCO™ for a fiery flair on Madonna’s favorite cocktail.
• ABSOLUT Hot Sauce: Spicy take on a Vodkarita inspired by a new Confessions II track.
• ABSOLUT Confessions Cosmo: Cosmopolitan that’s just as vibrant in color as the album artwork.
• ABSOLUT Ex-spresso Yourself: Espresso Martini for grooving on the dance floor.

Grab a delicious Confessions II ABSOLUT® TABASCO™ cocktail and hit the dance floor. Follow @AbsolutUS or visit Absolut.com for Confessions-coded recipes, music, content and more spicy surprises. ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2026 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY. ABSOLUT® x TABASCO™ Brand Chili Pepper Flavored Vodka. Product of Sweden. 38% Alc./Vol. ©2026 Imported by Absolut Spirits Co., New York, NY. TABASCO and the DIAMOND LOGO are trademarks of and licensed by McIlhenny Co.