Tonies SE (“tonies”), the globally leading interactive audio platform for children, and Hasbro, a leading games, IP, and toy company, today announced the launch of three classic Hasbro games, reimagined as immersive, audio-first experiences for the Toniebox 2. Developed for Tonieplay™, tonies’ interactive gaming platform, the new titles transform beloved board games into screen-free, story-driven adventures where kids don’t just play, they lead. In collaboration with Hasbro, the games are designed to ensure they stay true to the spirit of the originals while introducing new mechanics and functionality, fast gameplay, and rich interactivity. Each title has been rebuilt to unlock new ways to play:
- Tonieplay MONOPOLY Real Estate Rush (7+): A fast-paced, decision-driven experience where players build, trade, and strategize in real time, designed to keep kids engaged without waiting turns.
- Tonieplay GUESS WHO? Monster Mysteries (5+): A playful guessing game that sharpens listening skills and deduction, bringing characters to life through sound, clues, and personality.
- Tonieplay THE GAME OF LIFE (5+): A branching, narrative-driven journey where players make choices that shape their path, encouraging independence, creativity, and replayability.
“Our collaboration with Hasbro has already brought beloved characters into the tonies universe for younger listeners. Now, we’re evolving that relationship to meet kids as they grow, transforming iconic Hasbro games for Tonieplay. The result is something entirely new: interactive, audio-led games that transform how kids can play today, while honoring the legacy of the originals.” Tobias Wann, CEO of tonies, commented.
“Hasbro and tonies share a belief that the best family play experiences spark fun and confidence in children. With Tonieplay, we’re creating a new kind of screen-free experience that gives children more independence to play and enjoy these iconic games on their own, while giving parents an option they can feel good about.” Ginny McCormick, CXO of tonies, commented.
“This collaboration represents an important step in expanding how Hasbro brings its iconic games to life across new platforms and formats. By reimagining these iconic games for Tonieplay, we’re bringing their stories and play patterns to life in a new, immersive format that encourages creativity, imagination, and screen-free fun. It’s a great example of how we continue to evolve our brands to meet families wherever they play.” Marianne James, Senior Vice President, Global Licensing of Hasbro, commented.
Built exclusively for Toniebox 2, Tonieplay represents a new category of play that combines the joy of gaming with the developmental benefits of screen-free interaction. Each experience is designed to encourage independent thinking and decision-making, support creativity and imagination, and enable flexible play, whether kids are playing independently or with others. Whether played solo or together, each game blends strategy, storytelling, and interactive prompts to create a refreshed, dynamic version of the originals. The Tonieplay Hasbro Games collection will debut in Summer 2026 with a phased global rollout, beginning with a U.S. pre-order live today on tonies.com. Following an initial on-shelf launch in July, the collection will expand across key global markets throughout August, building to a broad international release. Additional retail launches and expansions will follow into the fall, extending the collaboration’s reach across tonies’ core regions.