Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, and the Premier Lacrosse League (PLL), today announced the launch of Crease Crusher, a limited-time non-alcoholic collaboration brew. Crafted for clutch moments and post-game cellys, the new non-alcoholic hoppy pale features a light malt sweetness and notes of tropical fruit, blueberry, and bright citrus. It will be sold on www.athleticbrewing.com beginning May 7, 2026, while supplies last, and available for on-site sampling at PLL games through the All-Star Weekend.

“The launch of Crease Crusher reflects the strength of our partnership with the PLL,” Bill Shufelt, Co-Founder and CEO of Athletic Brewing commented “As we enter our sixth season as the official non-alcoholic beer of the PLL, we’re proud to keep raising the bar for how players and fans experience the game. Crafted alongside PLL athletes, Crease Crusher is built for the intensity that defines the lacrosse community.”

Since 2020, Athletic Brewing has shared its award-winning brews with lacrosse fans through robust sampling and in-game engagement across the PLL’s tour-based season.

“Athletic Brewing has been a foundational PLL partner, and we’ve long shared a commitment to trailblazing in our respective industries,” Mike Rabil, Co-Founder and CEO of the Premier Lacrosse League commented “The release of Crease Crusher marks an exciting new chapter and a meaningful milestone in our six-year journey with Athletic. This partnership has grown alongside our fanbase, and Athletic earned its place as a category leader by redefining what non-alcoholic beer can be. We’re proud to launch a collaboration brew for lacrosse players and fans alike.”

PLL Player Ambassadors Rob Pannell, Brett Makar, and Asher Nolting worked with the Athletic Brewing team to shape the flavor profile and overall vision behind Crease Crusher — a brew built by the players, for the lacrosse community. Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with over 190 prestigious taste awards.