Melbourne’s epicentre of live events is partnering with global ticketing provider AXS to deliver a world-class ticketing experience for year-round events outside the Australian Open (AO), making it easy for fans to access world-class sport, music and entertainment. As a global ticketing provider, AXS powers the world’s most iconic venues, including The O2 in London, Crypto.com Arena in Los Angeles, and T-Mobile Arena in Las Vegas With a track record that covers more than 1,600 of the most recognisable brands across sport and entertainment, AXS delivers for some of the world’s biggest events, including the LA28 Olympic and Paralympic Games and Coachella Music and Arts Festival. Locally, this has included components of Ed Sheeran’s Loop Stadium tour, Robbie Williams’ upcoming BRITPOP tour, and the Foo Fighters’ Australia/New Zealand tour.
“This partnership with AXS continues our focus on elevating the fan experience at Melbourne Park, delivering a world-class ticketing journey to match our world-class sports, music and entertainment experiences.” Melbourne Park CEO, John Harnden AM commented.
“Melbourne Park is an iconic live events destination, and we are excited by the opportunity this partnership offers in bringing our flexible, connected ticketing approach to life in support of a truly world-class fan experience.” Andrew Travis, CEO AXS Australia and New Zealand commented.
This partnership is set to introduce new digital platforms and technology designed to support the purchase journey, accessibility, and enhance the overall customer experience across the precinct’s iconic venues, including Rod Laver Arena, AAMI Park, John Cain Arena and Margaret Court Arena.
Focused around the blockbuster calendar of year-round events, this partnership strengthens Melbourne Park’s role as a globally recognised live events destination, delivering unforgettable experiences for audiences, entertainment promoters and partners alike.Melbourne Park contributes significant social and economic value to Victoria annually, driving visitation, supporting thousands of jobs and enabling one of the world’s most diverse calendars of major events. With global expertise and event technology from AXS, this partnership is set to supercharge the state’s live events landscape, reflecting Victoria’s commitment to delivering unforgettable experiences at scale.