It’s official. After months of buzz, social excitement, and no small amount of anticipation, the wait is officially over: Nutella® Peanut is here, it’s now available nationwide, and it’s everything fans hoped it would be. This marks the brand’s first flavor innovation in its over 60 year history, delivering a new taste experience that blends the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts. Crafted to spread smiles at afternoon snack time, Nutella Peanut is perfectly spreadable and pairs beautifully with a classic sandwich.

“Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years,” said Noah Szporn, Senior Vice President of Spreads, Ferrero North America. “Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same.”

The launch doesn’t stop at shelves. Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City’s NoHo at 372 Lafayette Street for one weekend only, May 16–17. The free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games, rewards, and the ultimate snack worth playing for. Guests flow through a series of quick-hit games, each one unlocking something new including Nutella Peanut-themed prizes, personalized keepsakes, and the ultimate reward: free Nutella Peanut sandwiches and dippable snacks.