Ferrero is making its largest individual marketing investment to date, committing over $50 million across its portfolio for a bold 2027 sports strategy that signals a fundamental shift in how the company is positioning itself in the U.S. market. Building on the successful Kinder Bueno campaign debut last year that drove a 140% lift in…
Tag Archive for Nutella
Introducing Nutella® Peanut
by themovieboards - Editor •
It’s official. After months of buzz, social excitement, and no small amount of anticipation, the wait is officially over: Nutella® Peanut is here, it’s now available nationwide, and it’s everything fans hoped it would be. This marks the brand’s first flavor innovation in its over 60 year history, delivering a new taste experience that blends…
Nutella and Celebrity Chefs Alex Guarnaschelli & Christian Petroni Team up to Support Firefighters
by themovieboards - Editor •
Nutella® is heating up pancake season for a third consecutive year with the return of “Stacks for Giving Back,” a program dedicated to supporting local fire departments across the country as they continue to serve and protect their communities. Program veteran and celebrity chef, cookbook author and television personality, Alex Guarnaschelli, is doubling down on…
Eating Choc hazelnut spread
by themovieboards - Editor •
According to recent research released by Roy Morgan Research in an average seven days, 6.4% of Australians over the age of 14 (or just over 1.2 million people) eat Nutella or a similar brand of choc/hazelnut spread. Admittedly, this pales in comparison to Vegemite, Marmite and Promite (consumed by 40.2% of the population in the…