What if you could build your perfect martini with the push of a button? What if it was served with your favorite spicy chicken dishes? This Fall, Cîroc, the world’s leading ultra-premium grape-based vodka, is putting a playful new spin on martini culture with the debut of the Martini Machini, an interactive, first-of-its-kind self-serve Martini-mixing machine. On November 6th, Cîroc will bring the experience to downtown NYC as part of a special event in partnership with Dave’s Hot Chicken, pairing customizable cocktails with the brand’s signature spicy chicken landing in downtown NYC. Designed for drinkers who like their cocktails bold, briny and a little unpredictable, the Martini Machini puts the power in the drinker’s hands, allowing guests to customize their ideal savory martini by dialing in their preferred ratio of brine, garnish and flair. Part bar, part playground, the experience turns martini-making into a full sensory experience and gives savory lovers a new way to make the cocktail their own. At the center of the experience is Cîroc’s new signature serve: the Messy Martini. A trademarked, layered twist on the classic dirty martini, the Messy Martini combines Cîroc Vodka with pickle and banana pepper brine for a bright, savory cocktail built for drinkers who prefer their martinis with a little more personality.

“The Martini Machini is about giving people permission to play with the martini and make it their own,” Nick Tran, President & CMO of Cîroc commented. “The Messy Martini takes the familiar dirty martini and loosens it up to create a cocktail that’s brighter, brinier and layered with flavor. With the Martini Machini and Filthy, we’re bringing that experience to drinkers wherever they are.”

And now, Cîroc is teaming up with Dave’s Hot Chicken for a one-of-a-kind experience that brings together premium cocktails and craveable comfort food for the ultimate hi-lo pairing. On November 6, the brands will come together for Tender’s & ‘Tinis, a pop-up experience featuring Cîroc’s Martini Machini, where guests can customize their own Messy Martini made with a bespoke Dave’s Hot Chicken brine, all while enjoying exclusive Dave’s Hot Chicken menu offerings. Guests who RSVP for free will receive a Cîroc Martini crafted by the Martini Machini and a Dave’s Hot Chicken meal item. The experience will also feature exclusive co-branded merchandise, bringing the worlds of Cîroc and Dave’s Hot Chicken together in an unexpected celebration of bold flavors and elevated indulgence. For those looking to recreate the experience at home, Cîroc is also teaming up with Filthy Foods, the premium cocktail garnish brand known for its bold olives and brine. Beginning November 1, consumers in select cities who order a 750ml bottle of Cîroc through Uber Eats may receive Filthy’s signature cocktail mix delivered straight to their door, making it easy to bring a little premium-meets-everyday indulgence to their next at-home cocktail moment. The collaboration will also be available nationwide at retail, with complimentary Filthy neckers featured on CÎROC bottles, making it easy to bring a little premium-meets-everyday indulgence to the next at-home cocktail moment. From a post-pickleball reward to happy hour with friends or a spontaneous craving at 9 p.m. on a Tuesday, the Martini Machini and Messy Martini are giving savory lovers a new way to enjoy one of cocktail culture’s most iconic serves – including alongside a plate of Dave’s Hot Chicken.