Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States, has announced the upcoming launch of its latest seasonal innovation, White Chocolate Pistachio. The medium-roast blend leverages strong market demand for pistachio flavor profiles, combining toasted pistachio and sweet white chocolate notes to capture cozy-season coffee occasions. The new flavor will be available exclusively on deathwishcoffee.com beginning September 29.Crafted with Certified Fair Trade arabica and robusta beans, White Chocolate Pistachio delivers a smooth, low-acidity cup with no artificial flavors, catering to modern specialty coffee drinkers who prioritize both ethical sourcing and flavor indulgence.As pistachio continues to see growing interest from consumers and expands beyond the dessert aisle, the U.S. pistachio market size, valued at 2.3 billion USD in 2025, is projected to grow from 2.4 billion USD in 2026 to 3.2 billion USD by 2033, according to Grand View Research.

“Pistachio profiles are exploding, but we weren’t interested in making just another play-it-safe fall coffee. We built a blend that offers deep, cozy indulgence without compromising on our sustainably sourced standards or our signature smooth taste,” Sasha Auguste, Chief Marketing Officer of Death Wish Coffee commented. “It’s a powerful addition to our lineup as we continue to push the boundaries of what specialty coffee can be.”