bb.q Chicken is launching a new menu item, Feel Crunch Chicken, in celebration of its new partnership with Felix, a member of global K-pop group Stray Kids. The new flavor is made with a sweet-and-savory caramelized onion sauce and then topped with golden crunchy flakes – creating a unique combination of flavor and texture. Ahead of the official launch, bb.q Chicken began a soft launch of Feel Crunch Chicken at select company-operated locations across the U.S. on July 7. Following the soft launch, the new menu item will officially launch nationwide at all bb.q Chicken locations on Thursday, July 16, 2026. A longtime fan of Korea’s Finest Fried Chicken™, Felix has often raved about bb.q Chicken’s menu items—including the crispy Crunch Butter Chicken and the sweet-and-savory Jamaica Sotteok Manna Chicken. Now, he’s excited to help bring beloved Korean flavors like Feel Crunch Chicken to the U.S. for fans to experience for the very first time.

“As global interest in Korean culture continues to grow beyond streaming screens and onto fast casual menus across the country, bb.q Chicken wanted to find an opportunity to celebrate its authentic space in both,” said bb.q Chicken U.S. spokesperson. “Felix has a genuine obsession with bb.q Chicken which makes him the perfect fit for this brand ambassador role.”

Feel Crunch Chicken will be launching at all U.S. bb.q Chicken locations on Thursday, July 16, 2026.

“Feel Crunch was actually handpicked by Felix himself, and it highlights different elements of his favorite bb.q Chicken flavors. We’re excited for his fans, and other bb.q Chicken fans, to taste it for themselves.” The brand’s partnership with Felix will continue beyond the launch, as he will serve as the face of the brand. Fans can expect to see additional campaigns with the global K-pop star both online and in-store.