In celebration of the centennial of Marilyn Monroe’s birth, Piper-Heidsieck Champagne proudly unveils a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend. Since its founding in 1785, Piper-Heidsieck has been associated with the brightest personalities and the most vibrant stages – from theater to cinema and international red carpets. Recognized as the Most Awarded Champagne House of the Century*, Piper-Heidsieck has long celebrated audacity, glamour, and joyful expression — qualities embodied by Monroe. A true icon who charted her own path in Hollywood, Marilyn Monroe was a legendary lover of Piper-Heidsieck in the 1950s–60s; famously declaring “To Piper, my favorite.” She was also a symbol of daring femininity, becoming a producer and founding her own production company.
The Marilyn Monroe limited-edition release includes 750ml bottles featuring a striking portrait of Monroe, created in partnership with her estate, reflecting her enduring influence and connection to Piper-Heidsieck. The label, in the House’s signature red, features a vibrant contemporary portrait of the star, while her hot-stamped signature adds a refined, collectible touch.
The result balances modernity, glamour, and legacy; true to the spirit of the Maison. A past example of her connection to the Maison: in the 1950s, the House created Marilyn’s personal silver-plated ice buckets engraved with Monroe’s name and New York address — a tribute to her appreciation of Piper-Heidsieck.
The House has also collaborated with artist Russell Young on a series of 12 charity bottles first unveiled at Art Miami in December 2025. Featuring his signature diamond dust technique and a custom pink hue, the collector’s edition magnums and jeroboams transform each bottle into coveted works of art. Proceeds in the U.S. support philanthropic organizations such as The Art of Elysium and Film at Lincoln Center, reinforcing the House’s commitment to pairing artistic expression with cultural impact. To honor this timeless icon, Piper-Heidsieck is the official champagne partner of Marilyn Monroe’s 100th birthday celebrations. The centennial year will be marked by a series of global tributes to Monroe’s legacy. In the US, highlights include a special event tied to the opening of the Marilyn Monroe Exhibition at the Academy Museum of Motion Pictures, (on view May 31, 2026 through February 28, 2027), as well as a public celebration at Film at Lincoln Center on July 28, 2026.
“Marilyn Monroe’s free-spirited, celebratory essence perfectly aligns with Piper-Heidsieck’s mission: to light up life’s celebrations with joy. A timeless muse, she embodies the House’s core values — glamour, audacity, and excellence — and remains an enduring symbol of celebration and success”, Stéphane Decaux, CEO of Piper-Heidsieck Champagne commented “With this limited-edition release, we honor her extraordinary legacy, her luminous personality, and the priceless connection she shares with our House.”
The limited-edition Marilyn Monroe bottles will be available in select markets worldwide in 2026, while supplies last. In the US they are available now at noblemerchants.com with an SRP of $70.99. In 2026, Piper-Heidsieck reaffirms its legacy, weaving together cinema, art, and glamour – from the red carpet to Marilyn Monroe’s centennial, the House remains at the heart of the most unforgettable moments.