OpenX Technologies, Inc., a leading global omnichannel supply-side platform, today announced an expanded collaboration with News Australia to bring premium CTV inventory from Tubi, Fox Corporation’s free streaming service, to programmatic buyers in Australia. This leverages OpenX’s biddable CTV platform to deliver transparency, brand safety, and flexible access to Tubi’s fast-growing streaming audience. As more Australians shift their viewing time to streaming and ad-supported platforms, CTV ad spend in Australia is projected to surpass AUD $2 billion by 2029, nearly doubling investment levels from 2025. This growth underscores the increasing importance of biddable CTV, which offers buyers, especially independent agencies, greater flexibility and opens television advertising to emerging, high-quality brands. Through this collaboration, News Australia brings Tubi’s sophisticated viewer-driven signals – which power content discovery and a low ad-load viewing experience – together with OpenX’s transparency, flexibility, and brand safety standards to meet growing advertiser demand for premium programmatic CTV.
“Working with OpenX allows us to scale access to Tubi’s inventory while maintaining the high standards of quality, brand safety, and viewer experience that advertisers expect from News Australia–represented assets,” Dianna Molinaro, Head of Streaming and Digital Strategy at News Australia commented.
Since News Australia’s exclusive sales representation began in 2025, Tubi has grown its content catalogue offering to 125,000 movies and TV episodes locally, making it the largest streaming content library in the market. As its audience continues to grow, Tubi is well-positioned to attract advertisers seeking incremental reach across diverse, highly engaged CTV audiences.
“Partnering with a market-leading media owner like News Australia and bringing Tubi’s premium CTV inventory to buyers demonstrates our commitment to building a trusted, high-quality programmatic CTV marketplace in the region. Together, we’re giving advertisers exactly what they’re asking for: premium content, transparent supply paths, and technology designed for performance,” Mitchell Greenway, Vice President, Publisher Development EMEA and APAC at OpenX commented.