Jingles had a good run. Now, KFC is doing something different. Today, KFC is dropping a new contender for the season’s hottest track, “Finger Lickin’ Machine” — a real single, not just a catchy ad hook. Built to stream, replay and live on repeat, the track is designed to show up across social feeds and sound-on moments. It is rolling out across social and streaming platforms, including on Spotify.
At its core, “Finger Lickin’ Machine” taps into a familiar feeling: that moment when you open your food and realize you got more than you expected. That same energy shows up in KFC’s new Box Feasts, which debuted as part of the Value Feast menu. Available for $7, $9 and $11*, Box Feasts deliver chicken on chicken, with a craveable, complete meal in every box. Across the song and the spot, the Colonel doesn’t just introduce the meal, he steps into the music. The performance is brought to life by choreography from Rich + Tone Talauega, the duo behind some of the most recognizable moments across music and pop culture, giving it the feel of something you’d stop mid-scroll for. KFC is also releasing a :90 extended cut that plays like a music video. Taking the drop into the real world, the Colonel is hitting the streets of Los Angeles, surprising creators with limited-edition physical copies of the single alongside Box Feasts and turning the moment into something fans can experience firsthand. LA, keep your eyes open—you never know where he might pop up next. From social feeds to streaming platforms to IRL drops, KFC moves beyond the fast-food playbook, turning a campaign into something fans can hear, share and experience.
*Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. $7 Box Feast includes 1 KFC Chicken Snacker, 5pc chicken nuggets, 3oz. fries, 1 sauce and med. drink. $9 KFC Box Feast includes 2 KFC Chicken Snackers, 5pc chicken nuggets, 3oz. fries, 1 sauce and med. drink. $11 Box Feast includes 1 chicken sandwich (choice of classic or spicy), 2pc tenders, 4oz. fries, 2 sauces and med. drink.