Cineverse, an entertainment technology company and studio, have announced a strategic partnership with VA Media, a recognized leader in strategy, channel management, and monetization for YouTube and other social networks including Facebook, Snapchat and TikTok. Under the agreement, VA Media will work closely with Cineverse to deliver a comprehensive, YouTube-first growth strategy spanning both longform and shortform content, channel optimization, and financial modeling. The partnership will focus on building scalable channel architectures, improving discoverability, and unlocking new monetization opportunities across YouTube and adjacent social platforms. This will begin with Cineverse’s popular Dog Whisperer with Cesar Millan YouTube channel, which is the company’s leading revenue generating channel on the platform.
“YouTube has become a core component of the distribution and discovery ecosystem for premium content,” Philip Bellezza, Vice President of Strategic Growth at Cineverse commented “VA Media’s expertise is already accelerating our growth on this platform and the broader social landscape by scaling audience development, strengthening channel performance, and expanding monetization across our portfolio of fandom-focused streaming brands, beginning with Dog Whisperer.”
Overall, on YouTube alone, Cineverse owned and/or operated channels account for more than 10 million subscribers and over 200 million video views. These feature content ranging from curated clips to full-length feature films and television episodes, spanning genres with passionate fandoms – from indie film and Asian movies, to romance, K-pop, horror, anime, and more.
“Cineverse has built an impressive portfolio of premium content and fandom-driven brands, and we see a significant opportunity to expand their reach across YouTube and the broader social video ecosystem,” Mark Ashbridge, CEO of VA Media commented “YouTube has become a critical platform for both audience development and long-term monetization of film and television libraries. By combining Cineverse’s content with VA Media’s expertise in channel strategy, optimization, and revenue growth, we’re focused on building scalable YouTube ecosystems that deepen fan engagement and unlock new monetization opportunities. Beginning with Dog Whisperer, we’re excited to partner with the Cineverse team to accelerate growth across their channel portfolio.”