Build‑A‑Bear Workshop, the beloved experiential retailer known for “adding a little more heart to life,” is serving up a playful dose of nostalgia with the launch of its new Frosted Animal Cookie Collection, inspired by the iconic pink‑and‑white frosted animal cookies topped with colorful sprinkles. The new line of plush brings a beloved childhood treat into the brand’s signature make‑your‑own experience, blending whimsical design with personalization and heart. These Frosted Animal Cookie friends, now available at Build-A-Bear Workshop locations and online, feature frosting‑inspired colors, sprinkle‑style detailing, and soft textures that transform the classic snack into a huggable furry friend. The collection includes Frosted Animal Cookie Giraffe and Frosted Animal Cookie Camel in Build-A-Bear’s beloved make-your-own format, as well as three sweet treat Mini Beans™ featuring a giraffe, camel and lion.

Guests can personalize their Frosted Animal Cookie plush with a wide selection of Build‑A‑Bear clothing and accessories, including a new tutu skirt, dress and party hat, all inspired by the cookie treat. A new Frosted Animal Cookie scent is also available to add to any plush, bringing even more deliciousness to life. This new collection is ideal for fans drawn to nostalgia‑inspired design, playful pop culture, and joyful moments worth celebrating. The launch supports Build‑A‑Bear’s current brand platform, “The Stuff You Love,” which celebrates the emotional connections people form through meaningful moments, memories, and personalized experiences. The Frosted Animal Cookie Collection is available at participating Build-A-Bear locations as well as online at buildabear.com starting today, while supplies last.