Build‑A‑Bear Workshop, the beloved experiential retailer known for “adding a little more heart to life,” is serving up a playful dose of nostalgia with the launch of its new Frosted Animal Cookie Collection, inspired by the iconic pink‑and‑white frosted animal cookies topped with colorful sprinkles. The new line of plush brings a beloved childhood treat…
Build-A-Bear Workshop’s original animated YouTube series KABU has surpassed half a million views since its recent debut, marking a major milestone as Toy Fair 2026 kicks off in New York City. The beloved brand known for “adding a little more heart to life” is celeBEARating the success of one of its fastest-growing digital properties to…
This Valentine’s Day, age isn’t just a number — it’s an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for “adding a little more heart to life,” is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand’s…
Build-A-Bear, the beloved brand and iconic retail experience known for its mission of “adding a little more heart to life,” is launching a new original animated series, KABU, based on a fun group of stuffed animal friends endowed with endless “PAWsitivity.” With an animated teaser dropping today, the first of the 13 full episodes will…
Build-A-Bear Workshop, the iconic retail experience known for bringing a little more heart to life, and Sanrio®, the global lifestyle brand best known for Hello Kitty®, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations set to open at American Dream in East Rutherford, New Jersey, and…