ROSKINO recently announced the launch of a new initiative: a unified export brand of the Russian content industry, Russian Content Worldwide (RCW). Evgenia Markova, CEO of ROSKINO explained that the mission of RCW is to develop international networking and cooperation, while also establishing communication amongst Russian professionals, whose projects are targeted at international markets and foreign audiences who are looking for new names, original content and new horizons in cinema.
“Often we have been asked questions about the Russian market and we realised it’s quite difficult for international partners to understand our industry. This is why Russian Content Worldwide stands on four main values: transparency, assistance, expertise, and inspiration. Our aim is to give foreign partners easy and comprehensive access to the wide range of the opportunities in the Russian market. We sincerely hope that RCW will inspire international partners to work with Russia to find new forms of cooperation and to create unique projects.” Markova commented.