Recent research released by Roy Morgan revealed that between July 2009 and June 2014, the proportion of Australians who say they like eating sushi has grown from 36% to 40%. Over the same period, the proportion who like eating spring rolls has declined slightly from 37% to 35%. A similar downward trend can be seen with other fried foods such as Dim Sims, Chiko Rolls and fries/hot chips. The research also revealed that sushi rolls are more popular among women (43%) than men (37%), while the opposite is true of spring rolls, enjoyed by 37% of men and 34% of women. “Commonly perceived as a healthy food, sushi is especially favoured by people who watch what they eat. Fried spring rolls, on the other hand, attract an above-average proportion of people who care more about taste and convenience than calories. Both food types are more popular with Australians aged under 50, and with those who agree that they ‘enjoy food from all over the world’.” Angela Smith, Group Account Director, Roy Morgan Research commented.
Ms Smith pointed out that the research also revealed that Australians aged under 50 are more likely than their older counterparts to enjoy both food types, with 18-24 year-olds showing the most enthusiasm for sushi (52%) and under-18s being the biggest spring roll fans (50%). In both cases, Aussies aged 65+ are the age group least likely to enjoy these foods.