Tag Archive for ‘YES YES YES: The Playbook of Persuasion’

Producer of Fat Pizza and Cedar Boys Releases Book ‘YES YES YES: The Playbook of Persuasion’

You have seen this before. Two people say the same thing in a meeting. One lands. One does not. It is not intelligence. It is timing. Influence inside modern organisations is shifting. In environments shaped by information overload, hybrid work, declining institutional trust and increasingly sceptical stakeholders, traditional models built on authority and pressure are…