Fireball Cinnamon Whisky is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask. The black and red high-tops feature premium Fireball branding, including signature flame detailing, but the real heat is underneath the laces. Unzip the tongue to reveal…
Maker’s Mark, the iconic handmade Kentucky bourbon, unveiled its first Perfectly Unreasonable Bar – a one-night-only cocktail experience at the summit of Aspen Mountain during the 2026 Food & Wine Classic. The pop-up bar was inspired by the brand’s Perfectly Unreasonable global campaign, which celebrates the extraordinary lengths Maker’s Mark goes to in pursuit of…
Maker’s Mark, the iconic handmade Kentucky bourbon, today unveiled a limited-edition bottle honoring America’s 250th anniversary. The release features the brand’s signature hand-dipped red wax, accented with a white wax dip and a blue rendition of its iconic seal. Beginning June 1, the bottle will be available at select retailers nationwide and a portion of…
Redbreast®, the World’s Most Awarded Single Pot Still Irish Whiskey, returns to SXSW Film & TV Festival for the second year of Redbreast Unhidden, a global platform created to discover, support, and elevate exceptional short films and emerging filmmakers. Rooted in Redbreast’s belief that the most rewarding finds are often hidden, the initiative reflects the…
In a world where trends come and go in the blink of an eye, Wild Turkey, the award-winning Kentucky bourbon brand, is drawing a line with the launch of its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.” These days, there’s always a new version and endless pressure to chase…
Wednesday, August 25, is international Whiskey Sour Day – a day to celebrate a classic cocktail that is a favourite amongst whiskey-lovers worldwide. The Whiskey Sour, officially dating back to 1862 when American bartender Jerry Thomas first published his recipe, originated with sailors adding lemon to their whiskey to combat scurvy on the high seas,…
A big thank you to Miles Monroe – Head Distiller at Westward Whiskey for taking the time to answer some questions about Whiskey. In mid-May Westward Whiskey launched its brand-new Pinot Noir Cask in Australia. The Single Malt Pinot Noir Cask also just won Double Gold at the 2021 San Francisco Spirits Awards. What makes…