New research from Choice Hotels International, Inc. finds that travelers today define value through trust, transparency and recognition. For many travelers, the right hotel option is no longer defined by price alone, but the assurance that the stay will deliver on expectations and reward and recognize continued loyalty. Key findings from the research include*: “It’s…
Backroads, the global leader in active travel since 1979, today announced its Top Adventure Travel Trends for 2026, based on early guest bookings and insights from its worldwide team of Trip Leaders and Travel Experts representing more than 60 countries across 550 itineraries worldwide. Decades of proprietary guest data and on-the-ground research reveal that travelers,…