Australians have made up their minds about what makes them buy something, and it is not the polished brand campaign. New research from Oysterly Media finds that short tutorial and demo videos are now the number one purchase trigger for Australians, with 33 per cent saying a how-to clip is the content most likely to…
Tag Archive for TikTok
Universal Music Group and TikTok new multi-year strategic licensing agreement
by themovieboards - Editor •
Universal Music Group (UMG), the world leader in music-based entertainment, and TikTok, the world’s best platform for music discovery and promotion, have announced a new multi-year strategic licensing agreement, further strengthening the existing relationship between the two companies, and providing additional benefits for artists, songwriters, creators, and fans. TikTok will continue to offer its global…
Why Greek Yoghurt Went Viral
by themovieboards - Editor •
Editor’s Note: According to a recent YouTube Video from Chef Darren Mcgrady. McGrady says that he was making a recipe similar to the Greek Yoghurt TikTok trend for Queen Elizabeth II 30 years ago. When Greek yoghurt disappeared from the shelves at Woolworths, Coles and Aldi earlier this year, the culprit was not a supply…
Australians under 25 lost over $5 million to scams in 2019
by themovieboards - Editor •
Australians under 25 lost over $5 million to scams in 2019 and reports made from this age group are increasing faster than older generations. In 2019, around 12,000 (7.15 per cent) reports made to Scamwatch were from people under the age of 25, an increase of 11 per cent compared to 2018 figures. Reports from…