Tag Archive for TikTok trend

Research: The infomercial moved to TikTok and Instagram.

Australians have made up their minds about what makes them buy something, and it is not the polished brand campaign. New research from Oysterly Media finds that short tutorial and demo videos are now the number one purchase trigger for Australians, with 33 per cent saying a how-to clip is the content most likely to…

Why Greek Yoghurt Went Viral

Editor’s Note: According to a recent YouTube Video from Chef Darren Mcgrady. McGrady says that he was making a recipe similar to the Greek Yoghurt TikTok trend for Queen Elizabeth II 30 years ago. When Greek yoghurt disappeared from the shelves at Woolworths, Coles and Aldi earlier this year, the culprit was not a supply…