7UP®, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category1 with its first evolution in over 15 years, with a lime-led reformulation at the center. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new…
Tag Archive for soft drink
Pepsi® Global has Launched Pepsi “House of Treats”
by themovieboards - Editor •
Pepsi® Global has launched Pepsi “House of Treats”, a new crafted beverages platform designed to deliver experience-first drinks across key Away From Home channels this year. Tapping into consumer demand for beverage customisation, flavour exploration and “treatanomics”, the platform offers multisensorial beverages exclusively through select PepsiCo entertainment and hospitality partners. Bringing these experiences to cinemas,…
Cola is King
by themovieboards - Editor •
According to the latest findings from Roy Morgan Research, taken from more than 50,000 respondent interviews; reveal that they also share a key trait: Cola beverages feature heavily among the most popular soft drinks in each country. Coca Cola is undisputed leader in Australia and New Zealand, and Big Cola tops the list in Indonesia.…