The best traditions never go out of style. But some are overdue for an upgrade. And with three in four consumers willing to try new beverages during the holidays,¹ there’s plenty of room to sip on something new. This holiday season, PEPSI® is launching Pepsi Vanilla & Cream and Pepsi Zero Sugar Vanilla & Cream…
Keurig Dr Pepper has unveiled a first look at its 2027 beverage innovation pipeline ahead of the 2026 National Association of Convenience Stores (NACS) Show. The lineup delivers what consumers want most: familiar favorites, reimagined; a bigger, bolder energy lineup; and refreshed iconic brands. “Beverages are one of the strongest drivers of traffic and basket…
7UP®, part of the Keurig Dr Pepper portfolio of brands, is redefining the $5 billion lemon-lime category1 with its first evolution in over 15 years, with a lime-led reformulation at the center. The debut of 7UP Lime Lemon marks the category’s first lime-led formula designed to strengthen the brand’s distinctiveness and appeal with a new…
Pepsi® Global has launched Pepsi “House of Treats”, a new crafted beverages platform designed to deliver experience-first drinks across key Away From Home channels this year. Tapping into consumer demand for beverage customisation, flavour exploration and “treatanomics”, the platform offers multisensorial beverages exclusively through select PepsiCo entertainment and hospitality partners. Bringing these experiences to cinemas,…
According to the latest findings from Roy Morgan Research, taken from more than 50,000 respondent interviews; reveal that they also share a key trait: Cola beverages feature heavily among the most popular soft drinks in each country. Coca Cola is undisputed leader in Australia and New Zealand, and Big Cola tops the list in Indonesia.…