Pepsi® Global has launched Pepsi “House of Treats”, a new crafted beverages platform designed to deliver experience-first drinks across key Away From Home channels this year. Tapping into consumer demand for beverage customisation, flavour exploration and “treatanomics”, the platform offers multisensorial beverages exclusively through select PepsiCo entertainment and hospitality partners. Bringing these experiences to cinemas,…
Lotza is redefining what it means to celebrate with a first-of-its-kind beverage designed for social moments, known as The Soda Made To Party™. Now available on Amazon, getlotza.com, and select retailers, the brand’s sparkling sodas are offered in three vibrant flavors: Citrus Smash, Wild Berry Burst, and Tropical Twist. Lotza blends bright, puckery flavor with…
Slice Soda, the iconic soda brand reimagined for today’s wellness-minded consumer and owned by Suja Life, is shaking up the better-for-you soda category once again with the launch of its newest innovation: the first ready-to-drink “Dirty Soda.” Available at Target stores nationwide, the new Slice Dirty Soda lineup introduces two craveable flavors, Dirty Orange and…
In a culture saturated with artificial everything, from fake ingredients in drinks to AI-generated advertisements, better-for-you beverage brand Zevia and global superstar Cardi B are cutting through the noise. They have announced a multi-year partnership that pairs Zevia’s zero fake, zero sugar soda with an artist who has built her empire on one non-negotiable principle:…