As soccer fans around the world gather to cheer on their favorite teams this summer, TUMS is bringing fans together over another shared passion: food. An extension of Haleon’s partnership with U.S. Soccer, TUMS has announced the launch of the “TUMS Food Match Cup,” a first-of-its-kind campaign inspired by the global flavors, traditions and team…
Simon®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations, is teaming up with adidas® to bring soccer fan experiences and programming to select Simon destinations this summer. From large-scale block party experiences, to soccer watch parties, and exclusive adidas product releases and immersive in-store activations, these…
Soccer has a funny way of turning strangers into teammates, quiet bars into choirs and 90 minutes into a very good reason to gather. Guinness believes there’s a place for every kind of soccer fan, and when fans come together for the game, there’s often one unmistakable pint at the center of it all.Rooted in…
As the world gears up for the summer of soccer, Miller Lite goes all-in on the fans with brand new “Miller Time is on U.S.” campaign debuting alongside the watch party essential of the season: a limited-edition Miller Time MVP Matchball, transforming gatherings across the nation into legendary moments. While the players may be awarded…
This summer, one letter will define the season. You’ll hear it shaking in stadiums, living rooms and bars from coast to coast. It’ll echo in cheers, celebrations and the roaring sound of “GOOOOAL” shouted by fans that refuses to end. It’s the “O,” a letter that’s been at the center of Coors Light literally on…
Ahead of a summer of sport, Pepsi® Global has brought together football legends in a brand-new film to celebrate the traditions, rituals and shared passion of fans beyond the 90 minutes. Following the launch of the Pepsi Football Nation platform, a multi-year global platform designed to bring football culture into everyday life for fans across…
U.S. Soccer and Georgia Power have announced that Georgia Power will serve as a Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center (National Training Center), the first-ever home for soccer in America. Located near the town of Trilith, just south of Atlanta, the 200-acre National Training Center is purpose-built for innovation…
Pepsi Global have announced the launch of Pepsi Football Nation, a global platform designed to bring football culture into everyday life from Rio de Janeiro to London. For more than fifty years, Pepsi has been part of football’s defining moments. From world-class tournaments and stadium events like the UEFA Champions League and the Kick Off…
Western Sydney Wanderers FC have confirmed that CDC NSW have joined the Wanderers Corporate Family until the end of the 2024/25 season. Since 2015, CDC have expanded to become one of Australia’s largest bus operators, providing transport solutions around the country for both the public and private sector. The new deal will see the Red…
Team USA will kick off its quest for the Amputee Soccer World Cup with an opening match against England when the sport’s premier global event gets underway in Istanbul, Turkey, later this month. The Americans will take on England on Oct. 1 before rounding out the group stage against Argentina (Oct. 2) and Indonesia (Oct.…