According to Roy Morgan’s Young Australians Survey Last year, just 1 in 5 Aussie kids aged six to 13 thought Pokémon was cool. “Last year around one in five Aussie kids aged six to 13 thought Pokémon was cool—around the same proportion as were giving the thumbs-up to Superman and Toy Story, and a touch…
Tag Archive for Roy Morgan Research
The Increased Popularity of Soy Drinks
by themovieboards - Editor •
According to recent figures released by Roy Morgan in the 12 months to March 2016, 5.7% of Australians 14+ (or just over 1.1 million people) reported consuming at least one soy drink in any given seven-day period, ahead of those who consumed energy drinks (5.6%), sports drinks (5.6%), iced tea (4.7%) and breakfast drinks (4.7%).…
Bottled Water on the Rise
by themovieboards - Editor •
According to research released by Roy Morgan in 2015, some 5.3 million people (or 27.1% of Aussies 14+) drank bottled water in any given seven days — an increase on 2014, when 4.9 million Australians drank it in the same period. The most popular brand by far is Mount Franklin, consumed by nearly 40% of…
Eating Choc hazelnut spread
by themovieboards - Editor •
According to recent research released by Roy Morgan Research in an average seven days, 6.4% of Australians over the age of 14 (or just over 1.2 million people) eat Nutella or a similar brand of choc/hazelnut spread. Admittedly, this pales in comparison to Vegemite, Marmite and Promite (consumed by 40.2% of the population in the…
Ads on Your Mobile for a Discounted Bill?
by themovieboards - Editor •
According to recent research released by Roy Morgan Research 37% of Australian smartphone users (around 5.5 million people) over the age of 14 agree they would be interested in receiving ads on their mobile phone if it reduced their bill. Michele Levine, CEO, Roy Morgan Research explained that In October 2015, Lebara become the first…
Dick Smith and Customer Satisfaction
by themovieboards - Editor •
According to research released by Roy Morgan in the 12 months to September 2015, 1,121,000 Australians aged 14 and over shopped at Dick Smiths in any four weeks, with 82% of them reporting that they were satisfied with their retail experience. Both of these figures are down since September 2011, when some 1,511,000 shoppers passed…
Renewed Confidence in Australian Made Products
by themovieboards - Editor •
According to recent research released by Roy Morgan in the 12 months to September 2015, 89.2% of Australians aged 14 and over said they’d be more likely to buy products made in Australia — an improvement on 2013, when it was 85.6%. But while Australia remains the population’s hands-down number one preference, several other countries…
New Zealand, Breakfast and the Internet
by themovieboards - Editor •
According to recent research released by Roy Morgan in the 12 months to June 2015, over one million Kiwis over the age of 14 (29.7%) used the internet at breakfast time on a normal weekday, more than double the 13.2% going online first thing back in 2011. “Even though internet usage has become much more…
Where do you by alcohol?
by themovieboards - Editor •
According to the latest findings from Roy Morgan Research, some 4.8 million Australian adults buy alcohol in an average seven days, spending almost $296 million between them (an average of $61 per person per week). Enjoying the largest slice of this rather substantial pie is liquor megastore Dan Murphy’s–leader not only in terms of market…
Netflix Still on the Rise
by themovieboards - Editor •
The number of Australian homes with a Netflix subscription rose again in September to 968,000 (10.5%), up another 113,000 from 855,000 in August, the latest subscription video on demand data from Roy Morgan Research. “Netflix service adoption in households continues to grow at a rate in the double digits month to month. These latest September…