PATRÓN® Tequila, the world’s number one super-premium tequila*, today announced the launch of PATRÓN 100 – a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character. PATRÓN 100 marks the brand’s first distilled-to-proof release at 50% ABV with no dilution and reflects PATRÓN Tequila’s unwavering commitment…
PATRÓN® Tequila, the world’s number one super-premium tequila*, unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of “The Perfect Pour,” a short film directed by award-winning and visionary Mexican filmmaker Guillermo del Toro. At the heart of the campaign is a striking film that transforms a seemingly…
PATRÓN® Tequila, the world’s number one super-premium tequila¹, is proud to announce its new partnership with the Grammy Awards® as the Official Tequila Partner, celebrating the musicians who never compromise on their craft and continue to shape culture. Built on a shared dedication to craft, this collaboration honors the artistry and pursuit of greatness that…