For almost a decade, Cheez-It® has shown up big in college football – from being an official sponsor of the College Football Playoff, to spearheading attention-commanding moments at the Cheez-It Bowl and Cheez-It Citrus Bowl – always bringing the energy with its beloved mascots, locker room chants and tailgate celebrations. This season, Cheez-It is leaning…
Vikings fans have a delicious new reason to raise their voices and SKOL this season. The SPAM® brand has announced a new partnership with the Minnesota Vikings, bringing the SPAM® Dog to U.S. Bank Stadium as the stadium’s Official Dog for the 2026-27 season. Leading the menu lineup is the SKOL Crusher, a Vikings-inspired SPAM®…
As the Official Wine Sponsor of the NFL in Australia and New Zealand, Y Series is helping fans get Game Day ReadY with the launch of a limited-edition Y Series x NFL collection, celebrating the arrival of the NFL’s first-ever regular season game in Australia and bringing wine to the heart of one of the…
Tostitos®, the Official Chip & Dip Sponsor of the NFL®, is kicking off football season with the launch of new Tostitos® Spicy Queso Blanco Flavored Tortilla Chips, the rollout of Tostitos® Chunky Guacamole Mild and Medium Hint of Lime-Flavored Dip and the return of limited-edition NFL® Team Bags. “At Tostitos, we know some of life’s…
The NFL Foundation recently announced the launch of NFL FLAG-In-School PLAY 60 Champions, a new youth health and wellness initiative designed to support school districts in building sustainable, healthy school environments. This new initiative, powered by national non-profits GENYOUth and Action for Healthy Kids, rallies school districts to step up, sign on, and become champions…
PayPal Holdings, Inc., a global leader in payments, today announced a groundbreaking partnership with the NFL, making it the league’s official peer-to-peer (P2P) payments partner. Across the NFL ecosystem, PayPal will be at the center of how people send, receive, split, pool money, and settle-up instantly with each other all right there in the PayPal…
With the football draft right around the corner, Domino’s Pizza is delivering a deal worthy of a first-round pick. From April 20-26, customers can score 50% off all menu-priced pizzas ordered online. “The draft is one of those moments when food, friends and anticipation all come together,” Frank Garrido, Domino’s executive vice president – chief…
South Australian wine brand Y Series has been named the Official Wine Sponsor of the National Football League (NFL) in Australia and New Zealand, marking Y Series largest sporting partnership to date and the NFL’s first-ever wine partner in Australia. The multi-year agreement includes Y Series becoming the Official Wine Partner of the 2026 NFL…
As the NFL Draft speeds towards Pittsburgh, Toyota Motor North America is serving as a relentless champion for the future of football by celebrating rising stars, across the youth level, playing FLAG, and those about to enter the NFL. It’s all part of Toyota’s belief: every journey deserves a spotlight. Pittsburgh’s newest football star, Michael…
The National Football League announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made today at the NFL Annual Meeting in Phoenix, following a review by the NFL’s Fan Engagement & Major Events Committee and a vote by full ownership. The announcement in Phoenix was followed by…