Australian snack maker Majans has launched Bhuja’s first-ever brand campaign, 60 years after the range launched. It introduces a new brand platform alongside a full identity overhaul that repositions Bhuja as bold, adventurous and plant-powered. In six decades on Australian shelves, Bhuja has never run a brand campaign. It has never been on television, broadcast…
Tag Archive for IGA
Something to Consider About When Cooking Your Christmas Meal
by themovieboards - Editor •
New research from IGA released today names the iconic leg of ham as Australia’s #1 Christmas food in 2021 for the second year running. Roast pork has shot up in popularity going from number seven in 2020 to number three in 2021. But, it seems we’re falling out of love with Christmas traditions as the…
Supermarket loyalty
by themovieboards - Editor •
Australia’s 14.2 million grocery-buyers would prefer to island-hop than stick to the one place. In fact, the latest findings from Roy Morgan Research reveal that more than three-quarters (77%) of the nation’s grocery-shoppers visit at least two different supermarkets in an average four weeks. “As our data has confirmed many times and in many different…