Stella Artois – the #3 premium tap handle in the U.S. 1 – is stepping onto the global stage and claiming its stadium for the FIFA World Cup 2026™: the bar. As a Proud Sponsor of the tournament, the brand is focusing on where the true roar of the game lives – the passionate, shared…
Budweiser is celebrating 40 years as the Official Beer Sponsor of the FIFA World Cup™ with the launch of the largest limited-edition collectible pack ever – the Budweiser® FIFA World Cup™ Anniversary Pack* – bringing to life 11 bold design tributes to every tournament since 1986, and the centerpiece of a new nostalgia driven global…
FIFA Heroes has given fans a first look at the game just weeks before launch, prior to this summer’s FIFA World Cup 2026™.The arcade five-a-side title will be distributed across multiple platforms and is designed to stand out by pitching some of today’s greatest footballers against mythological creatures, the official FIFA World Cup mascots and…
Casamigos, the award-winning tequila brand, begins its FIFA World Cup 2026™ moment with Gabrielle Union and Keegan-Michael Key, embracing a simple belief for the tournament: “Rivals at the game, Casamigos at the Bar.” The brand also introduces its new Casamigos pre-mixed margaritas in Classic Lime and Spicy, ready to be enjoyed.The brand tapped Union and…
Ant International, a leading global payment, digitisation, and fintech solutions provider for merchants and financial institutions, today announced a partnership with the Argentine Football Association (AFA), becoming an Official Sponsor of the Argentine National Football Team for the Asia region (excluding the Middle East). With over 30 offices around the world, Ant International provides AI-…
The Andrews Labor Government is delivering another blockbuster international sporting match to Victoria, attracting more visitors to the state while giving fans the chance to get behind the Matildas in the lead up to the World Cup. Fans will get the chance to rally behind Australia’s national women’s football team in the lead up to…
Prime Video has officially greenlit Good Neighbors, a three-part docuseries about one of the most unique and intense competitions in international sports: The rivalry between the Mexican and American national men’s soccer teams. The docuseries will debut this fall around the 2022 FIFA World Cup. Good Neighbors will peel back the political, social, and sporting…