As the FIFA World Cup™ returns to North America for the first time in more than three decades, Marriott Bonvoy, Marriott International’s award‑winning travel platform, and Visa, a global leader in digital payments, today announced their joint global campaign: For Fans, Everywhere. Anchored by two iconic football stars known for their strong connection to fans,…
Stella Artois – the #3 premium tap handle in the U.S. 1 – is stepping onto the global stage and claiming its stadium for the FIFA World Cup 2026™: the bar. As a Proud Sponsor of the tournament, the brand is focusing on where the true roar of the game lives – the passionate, shared…
As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam®, the world’s No. 1 bourbon, is launching “Home Field Advantage,” a new campaign featuring American soccer legend Tim Howard. As the world’s biggest tournament comes to North America, Jim Beam is calling on fans across the country to rally behind the U.S.…
Budweiser is celebrating 40 years as the Official Beer Sponsor of the FIFA World Cup™ with the launch of the largest limited-edition collectible pack ever – the Budweiser® FIFA World Cup™ Anniversary Pack* – bringing to life 11 bold design tributes to every tournament since 1986, and the centerpiece of a new nostalgia driven global…