As the world prepares to descend on the capital for the FIFA World Cup 2026, The Traveling Beetle, Mexico City’s premier architectural tour specialist, is setting expectations early: they will not be explaining the offside rule — or anything related to football, for that matter. Instead, the company focuses on everything surrounding the game: the…
Soccer has a funny way of turning strangers into teammates, quiet bars into choirs and 90 minutes into a very good reason to gather. Guinness believes there’s a place for every kind of soccer fan, and when fans come together for the game, there’s often one unmistakable pint at the center of it all.Rooted in…
As one of the biggest sporting events in the world, FIFA World Cup 2026™, prepares to return to the U.S. for the first time since 1994, Lay’s® is inviting fans across the country to join in—whether they’re lifelong soccer fans or simply there for the snacks. With the launch of a new campaign featuring a…
Budweiser, the Official Beer Sponsor of the FIFA World Cup 2026™, unveiled its newest global football platform, “Let It Pour,” cracking open four years’ worth of anticipation for the game’s biggest stage. Activating across more than forty countries, the global beer icon is supercharging celebrations with Bud FC fan events, The Bud Fan Store, and…
As the FIFA World Cup™ returns to North America for the first time in more than three decades, Marriott Bonvoy, Marriott International’s award‑winning travel platform, and Visa, a global leader in digital payments, today announced their joint global campaign: For Fans, Everywhere. Anchored by two iconic football stars known for their strong connection to fans,…
Stella Artois – the #3 premium tap handle in the U.S. 1 – is stepping onto the global stage and claiming its stadium for the FIFA World Cup 2026™: the bar. As a Proud Sponsor of the tournament, the brand is focusing on where the true roar of the game lives – the passionate, shared…
As the Official Spirits Partner of the U.S. Soccer Federation (USSF), Jim Beam®, the world’s No. 1 bourbon, is launching “Home Field Advantage,” a new campaign featuring American soccer legend Tim Howard. As the world’s biggest tournament comes to North America, Jim Beam is calling on fans across the country to rally behind the U.S.…
Budweiser is celebrating 40 years as the Official Beer Sponsor of the FIFA World Cup™ with the launch of the largest limited-edition collectible pack ever – the Budweiser® FIFA World Cup™ Anniversary Pack* – bringing to life 11 bold design tributes to every tournament since 1986, and the centerpiece of a new nostalgia driven global…