Ferrero is making its largest individual marketing investment to date, committing over $50 million across its portfolio for a bold 2027 sports strategy that signals a fundamental shift in how the company is positioning itself in the U.S. market. Building on the successful Kinder Bueno campaign debut last year that drove a 140% lift in…
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Ferrero Holiday Confessions Survey
by themovieboards - Editor •
As families prepare for the holiday season, the new Ferrero Holiday Confessions Survey reveals a surprising survival strategy: more than one in three North Americans (36%) admit to bringing “emergency chocolate” to help them get through holiday parties and family gatherings. Survey findings reveal a shift in how consumers view chocolate during the holidays –…