What started as “Adultoween” has become something much bigger. A new Ferrero Easter Candy Survey reveals that the adult holiday reclamation trend Ferrero first identified at Halloween in 2024 — and confirmed was “evolving into a full cultural movement” by 2025 — has now officially hopped its way to Easter. Two-thirds of North American adults…
Ferrero Group announced it has signed an agreement to acquire Bold Snacks, a leading Brazilian premium protein snack company. Founded in 2018, Bold Snacks has seen strong growth from the outset, driven by its digital strategy and innovative portfolio of protein bars, and has recently expanded into whey powders. “We’re thrilled to welcome Bold Snacks…