One year after introducing the REESE’S OREO® Cup, which brought together America’s #1 Candy and #1 Cookie, the Reese’s brand is celebrating with a new campaign featuring Lindsay Lohan, Amy Sedaris, and Director Patricia Arquette. The treat exceeded expectations from launch and quickly became one of the most successful innovations in the candy category in…
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OREO CAKESTERS Debuts “The Soft Life,” a Nationwide ASMR Pop-Up
by themovieboards - Editor •
This summer, OREO CAKESTERS is inviting fans to experience the softer* side of snacking as it launches “The Soft Life” Pop-Up: An OREO CAKESTERS Brand Experience and nationwide tour. Designed to bring the treat to life through the senses, the free, public pop-up experience completely immerses OREO cookie lovers in the pillowy world of the…