Build-A-Bear Workshop’s original animated YouTube series KABU has surpassed half a million views since its recent debut, marking a major milestone as Toy Fair 2026 kicks off in New York City. The beloved brand known for “adding a little more heart to life” is celeBEARating the success of one of its fastest-growing digital properties to…
This Valentine’s Day, age isn’t just a number — it’s an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for “adding a little more heart to life,” is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand’s…
Build-A-Bear, the beloved brand and iconic retail experience known for its mission of “adding a little more heart to life,” is launching a new original animated series, KABU, based on a fun group of stuffed animal friends endowed with endless “PAWsitivity.” With an animated teaser dropping today, the first of the 13 full episodes will…
Build-A-Bear Workshop, the iconic retail experience known for bringing a little more heart to life, and Sanrio®, the global lifestyle brand best known for Hello Kitty®, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations set to open at American Dream in East Rutherford, New Jersey, and…